Fridababy

Getting your kid's snooze schedule in sync with yours can be a nightmare. Opt out of endless all-nighters with the 3-in-1 Sound Machine + When-to-Wake Clock + Nightlight. This all-in-one sleep solution helps you set and maintain healthy routines.

The All-in-One Potty Kit is loaded with all the essential tools and tips for potty-training success. With the 3-in-1 Grow-With-Me Potty they adapt as they learn, turning into a toilet-seat topper and step stool when they’re ready for the adult toilet.

Breathefrida The Humidifier
When baby's room is dryer than a philosophy lecture, it's time to turn on the BreatheFrida 3-in-1 Humidifier and get some moisture back in the building. The ultimate triple threat, this humidifier also acts as a diffuser...

Windi the Gaspasser
A natural solution for colic, constipation, and other gas-related problems, the Windi works instantly and does not require ingestion of any drops or medication. The Windi is a single-use tube that helps babies get rid of excess gas.

3 in 1 Tru Temp Thermometer
Get the temp, no butts about it! The 3-in-1 True Temp Thermometer for rectal, oral, or armpit use will be your fever-fighting BFF. It delivers a 10 sec quick read with an automatic second check, so you don't have to 2nd gues

Dermafrida The Skinsoother Set
Prevent resting itch face and kick dry skin, cradle cap + eczema to the curb! DermaFrida the SkinSoother is a baby spa in the palm of your hand, keeping baby's biggest organ, the skin!..

Medifrida The Accu-Doser
MediFrida delivers the full dose through a soft, familiar paci that sends medicine to the side of the cheek, as recommended by doctors, bypassing baby's taste buds to prevent spit-ups so baby swallows full dose.

Electric Nosefrida
The cult-favorite NoseFrida has a new power partner. With the push of a button, the Electric NoseFrida safely vacuums out stubborn boogers and snot from your baby in a flash, no lung power required.

Take care of baby's dry scalp + help prevent future flakiness with Oh Cr*p! Cradle Cap Flake Fixer Scalp Spray + Scalp Mask Duo. The ultimate flake-fighting pair, this two-step set calms baby's skin thanks to soothing aloe and hypoallergenic moisturizers.

Booger freedom starts with NoseFrida Saline Mist! Made with only water and salt, this gentle saline nasal spray is perfect for loosening snot and nasal congestion in baby's nose for the best sucking results!

Not too Cold to Hold Teether
Skip the chilly teething rings and help baby's gums without getting frostbite on their hands. The Not-Too-Cold-To-Hold Teether has a stay-warm handle for baby to hold, with two double-sided, chillable gum massagers...